GOLDENBOY
GoldenBoy
Music has always played a part in Santiago’s (Goldenboy) life. Being of Cuban and Puerto Rican descent, Santiago’s family gatherings would basically turn into full-on discos with the amount of hustle, salsa, and bachata music that would play.
As a child, Goldenboy’s family inherited a piano from his late uncle, and they would frequently talk about his uncle’s time as the programming director of the radio station he worked at.
In highschool. Goldenboy was introduced to Garageband, and this is where he first developed an interest in music production. But once he found Ableton, he dove headfirst into honing the craft and knew this is what he wanted to do moving forward.
Favorite Quotes:
"It’s not a matter of luck, but work ethic."
"Your time will come if you keep moving forward!"
“[...] I couldn’t be more excited for what the future holds.”
ABOUT ME
“I remember watching beat making videos of Ryan Leslie and Cardiak with friends to get inspiration and us thinking how awesome it would be to get in any studio and just create. I graduated from LMU in 2013 with a marketing degree and soon after worked for a digital marketing agency in NYC for a year. During that time, I was still making beats and felt confident enough to compete in and eventually win iStandard’s NYC Beat Competition.
The victory gave me the courage to quit my job and move back to California in 2014. A year later, I would land my first major placement on Chris Brown’s Royalty album having co-produced “Picture Me Rollin’.” That placement has opened up a lot of doors for me and given me my footing in the industry. Since then, I’ve been blessed enough to work with several talented artists across the globe such as Anders, Marvin Game, Kayo Genesis, and Garren, as well as branch out into the sync world with different brands through iHeartRadio. Over the years, my team and I have been able to grow and adapt to the cultural landscape and I couldn’t be more excited for what the future holds.”